Niamh Sindall

Social Creative

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Creative Skills

Communication Skills

Digital

Skills

Live Client brief. Commissioned by McCann Manchester to produce social media content for their client Matalan. Engaging with a more fashion forward audience to put Matalan into a trendier landscape.

‘Heart The Cart’

Content Creation

6 week project

• Team Work
• Pitching and presenting to Live clients
• In person/Online communication
• Content Creation
• Inter-grated marketing and merchandising campaign
• Brand Research
• Social media strategy

2023

Inspired by the cultural phenomenon the “It” Girl. The TikTok channel aims to encourage Generation Z to take fashion inspiration from the next generation of ‘It’ Girls. A fashion forward diverse range of young women, all with a unique style and voice on fashion.

The channel originally focused on styling challenge videos through a range of different ‘It Girls’ perspectives (see first image on right).

Follow the QR code shown to view the channel or follow this link http://www.tiktok.com/@itgirlcollective_

Self started TikTok channel

Styling

8 months

2023

Since finishing university I have started the channel back up taking it in a new direction. Providing styling ideas and trend insights to viewers.

• Content creation
• Social media strategy
• Video editing
• Styling
• Brand Curation
• Copywriting
• Independent Work
• CapCut
  

Create a UK youth campaign focused on increasing brand awareness within a 16-24 male demographic. Concepts should include activity across Instagram, TikTok and OOH advertising channels and find authentic ways of connecting potential donors with the life-saving work we do.

‘Swab or Squat’ Concept

Content Creation

3 days

Shortlisted team to present to Anthony Nolan

What we did

We pitched a content series idea to the account manager for Anthony Nolan at W Communications . Aimed at the ‘gym lad’ demographic, we proposed on the official Anthony Nolan TikTok account they asks young males in gyms across the UK would they rather ‘squab or squat’? With the aim that young males dislike for ‘leg day’ would mean they would choose to swab instead of squat. Demonstrating the ease of the swab and subsequently encouraging them to join the Anthony Nolan register because of how simple it is to do.

From concept to collaboration. A commission from my friend and fashion designer Scarlett to accompany her final collection. We produced the NT:2W Zine, a memento to go inside the pocket of the Jacket featured at the core of her final collection. The aim to show the design process behind the garments, from concept to final design. A promotional piece and keepsake for the consumer. Showing the careful considerations behind the products.

2023

• Zine making
• Copywriting
• Storytelling
• Visual Communication
• Graphic Design

Zine layout inspired by ski resort maps. Toggle detail matches those used on the jacket (deadstock).

‘NT:2W Zine’

Print

2 week project

A photo story depicting the real life scenes of night life for young women. Exploring the community and relationships built within the girls bathrooms. A piece influenced by the spiking epidemic in Nottingham. Mocked up for ‘Sleazenation’ Magazine.

2021

• Art Direction
• Photography
• Storytelling
• Visual Communication
• Graphic layout

Magazine Photo Story

Photography

2 week project

A short film exploring the colour pink from an alternative perspective. Whereby we deconstruct the meaning of ‘pink’ from being commonly associated with feminine beauty standards. We wanted to juxtapose this viewpoint and expose the real ‘pink’ - the cuts, bruises and burns that come with the goal of achieving those ‘feminine’ beauty standards.

Fashion Film

Film

1 week project

2022

• Art Direction
• Short Film
• Storytelling
• Visual Communication
• Premier Pro

A fashion film for UK based jewellery brand ‘All We Are’ promoting their Autumn/Winter 2022 collection. Exploring inclusivity by showcasing how the same piece of jewellery can be styled by different individuals with different styles.

@allweareuk

Posts featured on the All We Are Instagram page. Inspired by our concept and art direction shown in the video to the left.

Fashion Film

Film

2 week project

2022

• Art Direction
• Short Film
• Storytelling
• Visual Communication
• Premier Pro

https://niamhsindallportfolio.my.canva.site/

niamhsindall@gmail.com

https://www.linkedin.com/in/niamhsindall/

About

I am a visual communicator, using my creativity to tell imaginative stories behind brands, products and services across the fashion and lifestyle industry. With a keen interest in content creation and all things social media, these skills I have harnessed whilst on my Fashion Communication and Promotion degree at Nottingham Trent University.

Experience

McCann Manchester Work Experience (September 2023)

• Worked on live brief with the creative team for their client Aldi UK and pitched it to the Aldi Account Executives.
  
• Assisted in making a TikTok for their client Aldi Ireland.
• Formulated research for a press release for their Client Zoflora.
• Organised mailers for a PR event with their client Knect.

Trent Snow Sports Social and Wellbeing officer September (2022-May 2023)

• Organised the social calendar for the club.
• Successfully planned and hosted two formal events including a winter ball with over 225 attendees.
• Sourced prizes for a raffle from local bars and restaurants in Nottingham for ‘Movember’ raising £265 for the charity.
• Oversaw the wellbeing of members.
  
• Encouraged engagement and drove membership increasing club membership by 20%.
  
• Negotiated contracts with event organisers.
  
• Worked alongside Nuco planning social events on two ski trips that took over 1000 students skiing and snowboarding.
  

Education

Nottingham Trent University (2020-23)

Fashion Communication and Promotion (BA Hons) 2nd Class Honours 1st Division

• Visual Communication and Promotion of brands/products/services. Across a range of digital and physical platforms.
  
• Storytelling, Campaign strategy, Creative curation, Art direction, content creation, styling.
• Deadlines ranging from 3 days to 8 months.
• Clients include: McCann Manchester, W Communications, Matalan, Anthony Nolan, All We Are, TSPTR, Blueprint for All.
  

University for the Creative Arts (2019-20)

Art and Design Foundation Diploma Merit

Maidstone Grammar School for Girls (2017-19)

3 A-level Qualifications A-D

Maplesden Noakes School (2012-2017)

10 GCSE's A-C

Achievements

Duke of Edinburgh Gold and Bronze Award ((2019)

Resilience, Team Working, First Aid trained, Decisive thinker, outgoing.

Employment

LaTaberna (2019-present)

• • Role as a part-time waitress included translating Spanish menus, taking orders and delivering food, providing a professional and memorable service to clients.
  
• • Front of house and bar experience.
  
• • Responsible for providing inductions to new staff, fulfilling guests' requests and helping with all food and beverage operations showing I am conscientious and reliable and happy to go the extra mile.
  
• • Have demonstrated a high level of organisation managing a part time job whilst studying full time.
  

Gant (May-September 2022)

• • Provided styling advice to customers and efficiently till trained.
  
• • Able to work towards individual targets and store KPIs.
  
• • Understanding of Premium retailer experience.
  

Quaggy Cafe (May-September 2022)

• • Barista Trained. Assisted in day to day running of an independent café ensuring order efficiency and customer satisfaction.
  

John Lewis and Partners (October 2021-January 2022)

• • Excellent communication skills from assisting customers in face-to-face and telephone communications; including during the busy Christmas period.
  

Warehouse House of Fraser Concession (2018 - 2020)

• • Improved merchandising standards throughout the store, showing off my creativity.
  
• • Responsible for ensuring standards in store reflect the brand and ensure products are supported by in-store displays.
  

Quiz House of Fraser Concession (2017-2018)

• Roles included visual merchandising, working on the till, completing deliveries.